Young Capital – Make Money Work

Online campaign| Concept + Production

Client: Young Capital
Online, multiple platforms


Young Capital is well known for its bold and fresh campaigns. We were of course honored to have a go ourselves! They were looking for a concept to support their online campaign during summer. Target audience being young people looking for summer jobs we needed something that stood out.


We came up with a concept that didn’t really focus on the work part. In the end this is the boring part right? We focused on the fun part: why do you even work? To being able to do all those fun things summer has to offer. Going on holidays, visiting a fair with your girl or simply hang out with your friends with nothing to worry about.

By adding small snippets referring to money and work we connected these different themes. There’s no fun without work, so get yourselves a job kids!


Director: Joep Knevel & Roland Punt
Producer: Jikke Meuwissen, Mariette Balder
DP: Jeff Harmunanto

PA: Femke van de Water, Nick Oostdijk, Bren Brinkman
Location scout: Roland Punt
Casting: Hester Beek

Edit: Elek Visser
Music & mix: Wouter van den Boogaard
Grading: Nick Oostdijk

Ed van der Molen
Marc Bodeman
Boj van den Berg
QO Amsterdam