Approach

During our research we found out that sport, and especially soccer, creates a connection between the youth and the authorities. So we developed four portret video’s with different policemen. Ranging from community manager to chief agent. That we follow around while they play ball with the youth in their area. We let the officers talk about their experience and how sports play a big part in connecting with their community. And that you can really have an impact on a kid’s future by making this connection.

Activating the target-group that if they want to make an impact on their neighborhood they should apply at at kombijde.politie.nl!