Museumnacht – The Jury

Concept + Production

Agency: N8
Client: Museumnacht

Description

Online, multiple platforms

Challenge

Museumnacht has a main goal to connect young people to the many museums of Amsterdam. They do so by organizing a yearly event: the ‘Museumnacht’. During this event all museums in Amsterdam open their doors during the night. Museumnacht asked us to make a video showing the people behind the organization. Museumnacht is not only for young people, their jury, judging the different museums, consist of young people as well.

Approach

We wanted to show the people of Museumnacht. We did this by asking them different questions connected to ‘art’ and “museums’ in general. What makes something art? Can everything be art? What are you looking for, visiting a museum?

We chose for a young, fresh and arty approach to address the right target audience. And of course…we had to make our backdrops pieces of art as well…

Crew

Director: Joep Knevel
Producer: Merel Mok
First AD: Ijen Mekers
DP: Jeff Harmunanto
Gaffer: Henry Rodgers
Boom Operator: Freek Vrijhof

Art: Jazzmin Nilsson
PA: Marijn Wouters

Edit: Marijn Wouters
Grading: Rick Hospers

SPECIAL THANKS
Michela Giancardillo
Eye Film Museum

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